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> Persuasion
When you are trying to align your team behind a new concept, how you convey your message is critical. Getting your ideas across requires selling yourself and your ideas in a way that guarantees a positive response and long-term agreement. What we are talking about is persuasion, a skill which allows you to transform possibility into success.
How do you persuade your executive team to embrace your new ideas?
You must:
- Be credible. Your team must believe you know what you are talking about.
- Find common ground. Express your arguments in terms of benefits to all team members.
- Present compelling evidence to show why your proposal is appropriate.
- Connect emotionally with your team.
Your credibility is a prerequisite which is established over time. Before you approach your team, consider who may oppose your concept. Once you have this information you can assess their concerns and discover the common ground. This allows you to connect emotionally with the group.
There is a reason that persuasion is commonly referred to as an art, when done properly it is a beautiful thing.
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