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> Ratings
We have all heard broadcasters, media moguls, and actors of every stripe discuss the importance of ratings. For a broadcaster, ratings are the scorecard. Without constant ratings feedback, there is no way to know how well a show has been received by the audience. Certainly the advertisers who are paying big bucks for a brief commercial want to know about ratings.
As a business leader, you should think about your ratings. Are you receiving high quality, regular feedback on your performance? If not, why not? Could you be preventing feedback from getting to you by your actions and behavior? In other words, are the people around you comfortable giving you candid feedback? By the way, I am really not talking about the typical annual performance appraisal. By the time you get that feedback, it’s often too late.
We can prevent feedback from getting to us simply by sending signals (consciously or unconsciously) that we don’t want to hear it. This is like having a TV show without ratings. It is also about confidence.
Frequent high quality feedback is like rocket fuel. It enables course corrections, reduces errors in judgment, and stimulates performance. In other words, itmakes you better. Ultimately, that’s what it’s all about.
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