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“I wish I had more time to think about my business. I’m so involved in running this place, that it’s hard to find time to deeply consider where we are going.” If this sounds at all familiar, you are not alone. For the senior executive, there never seems to be enough time.

Business is a contact sport and without action (execution) nothing happens. But opportunities can be missed when you don’t deliberately put aside personal time to think about your business.

On March 28th, the Wall Street Journal ran an article about Bill Gates describing how he deliberately carves out two weeks each year for this singular purpose. These Think Weeks involve seven days of self imposed seclusion to “ponder the future of technology and then propagate those thoughts across the Microsoft empire”. He devours journals, papers and most importantly, ideas submitted by Microsoft employees.

This is no vacation. He works up to 18 hours each day. “By the week’s end Mr. Gates would read 100 papers, send e-mails to hundreds of people and write a Think Week summary for executives.” The results have been impressive. One Think Week led Microsoft to develop its internet browser which sealed Netscape’s doom.

Consider setting aside some dedicated personal time to think about your business’s challenges and opportunities from both your perspective and those of your employees. It will likely pay dividends.

 

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