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> “The Wild West of Executive Coaching”
By Stratford Sherman and Alyssa Freas
Published in Harvard Business Review, November 2004
Reprint R0411E
Abstract: Executive coaches, Stratford Sherman and Alyssa Freas document the metamorphic rise of the pre-1970s executive from “an insignificant piece of the corporate system” into the “resource regarded as no less precious than money itself” executive of our current culture and in response, the emergence of the roughly 1 billion dollar coaching industry of today.
Sherman and Freas suggest a three tiered approach to entering into the coaching process. They discuss the need for a company to candidly evaluating it’s self and their coaching goals as a first step. Then they investigate the criteria for selecting a coach and a potential coaching candidate and what the decisive factors should be in these selections.
To read “The Wild West of Executive Coaching” contact: The Harvard Business Review and enter the reprint number, R0411E in the search field.